The Game

By Lance Winslow

Well here we are, and it is 2012 as of this article's publication date - it seems book marketing has changed so much in the last five years, heck in the last two years, that any book previously written on the topic may be of little use to you, at least unless it's been updated as of this month. Consider if you will the explosion of the eBook market thanks to Amazon's Kindle sales, and their ever-trailing competitor Barnes & Noble's Nook, and in the textbook industry we have the new Apple iPad for electronic textbooks which is sure to change that segment of the book market.

As the publishing industry scrambles to even stay afloat the game-changers are accelerating and taking the entire league and all the stadiums and making it all virtual. So, what's an author to do, how should they market, and what will yield them the most bang for their marketing dollar? Yes, good question, but I would submit to you that in all this chaos are nothing short of abundant opportunities. In fact, I've been selling quite a few eBooks each month at the Kindle eStore, and I am adding more and more titles to my bookshelf each week. Why, simple, I want in on the new paradigm of book selling, where the author now holds the cards - what a wonder time to have full-control.

Indeed, with many eBooks for sale now, and several online articles - I have finally found a home. In producing all this content, I've learned a few things, and made some mistakes, recovered from those mistakes, and now have some experience and real world observations to share with you. Best of all, I can safely say that if you are going to market an eBook, this could be your year. No, it's not going to be so easy you see, you are going to have to really work at it, and you are going to have to play it smart, and ethically too.

Book marketing ain't what it used to be, the game has changed and it's time that you changed with it my friend, and fellow author. Think about social networks, about video trailers, about interviews, and even online articles, or guest columns on popular blogs, websites, and yes, even in the print media - it works, and it will bring more people to your online eBooks, and hopefully if you have something compelling to say, you might just sell a few book too. Please consider all this and think on it.

Lance Winslow has launched a new provocative series of eBooks on Book Marketing. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net

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